Kaiser Permanente Insurance - Eric Granof, Chief Marketing Officer - AIA: Behind the Paper.
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We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Kaiser Permanente Insurance . AIA, the nation's oldest and largest family of bail bond insurance companies, shares what's behind the paper. Watch Eric Granof, AIA's Chief Marketing Officer, discuss what he thinks differentiates AIA from other bail bond sureties. Eric Granof joined AIA in 2009. As Chief Marketing Officer, Eric is responsible for developing and executing a number of marketing initiatives for the company. Additionally, Eric works with and provides guidance to AIAs family of agents in the area of marketing. Prior to coming to AIA, Eric was President of THUNDER FACTORY, a leading integrated marketing firm based in San Francisco. While at THUNDER FACTORY, Eric served as a consultant to AIA, developing the companies original branding strategy as well as presenting at several of the companys regional conferences. In his 17 years of marketing, Eric has worked with some of the worlds leading brands including but not limited to Microsoft, Nissan, Kaiser Permanente, MARSH, HP, Apple, Caesars Palace, Bank of America and Cabelas. Eric holds a BA in Environmental Sciences from the University of California at Santa Barbara and an MBA from the University of California at Irvine. He has spoken at several American Marketing Association Meetings, as well as co-authored strategic marketing articles.
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Eric Granof, Chief Marketing Officer - AIA: Behind the Paper Tube. Duration : 0.37 Mins.We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Kaiser Permanente Insurance . AIA, the nation's oldest and largest family of bail bond insurance companies, shares what's behind the paper. Watch Eric Granof, AIA's Chief Marketing Officer, discuss what he thinks differentiates AIA from other bail bond sureties. Eric Granof joined AIA in 2009. As Chief Marketing Officer, Eric is responsible for developing and executing a number of marketing initiatives for the company. Additionally, Eric works with and provides guidance to AIAs family of agents in the area of marketing. Prior to coming to AIA, Eric was President of THUNDER FACTORY, a leading integrated marketing firm based in San Francisco. While at THUNDER FACTORY, Eric served as a consultant to AIA, developing the companies original branding strategy as well as presenting at several of the companys regional conferences. In his 17 years of marketing, Eric has worked with some of the worlds leading brands including but not limited to Microsoft, Nissan, Kaiser Permanente, MARSH, HP, Apple, Caesars Palace, Bank of America and Cabelas. Eric holds a BA in Environmental Sciences from the University of California at Santa Barbara and an MBA from the University of California at Irvine. He has spoken at several American Marketing Association Meetings, as well as co-authored strategic marketing articles.
