Kaiser Permanente - Catchy Healthcare Advertising

Kaiser Permanente - Kaiser Permanente - Catchy Healthcare Advertising
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Healthcare advertising tends to be a puny bland. Far too often, the focus is on selecting the right doctor, receiving potential medicine and or receiving a good rate on health guarnatee premiums. However, one major health care provider and guarnatee carrier is striving to be different. Kaiser Permanente has launched their "Thrive" campaign that actually creates awareness for its audience to think about stoppage and enjoying being healthy versus trying to seek a remedy after the fact.

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How is Kaiser Permanente - Catchy Healthcare Advertising

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For example, when I walk into 24 Hour Fitness, the floor mats are from Kaiser and they say Thrive. Kaiser even has Thrive posters on the free weight and cardio sections of the gym, which sends a message that you are doing the right thing by exercising.

A few months ago, I saw an ad (Kaiser Kid Wisdom) on Tv showing a young chubby child saying and showing he got into bad habits by sitting around, playing video games, eating junk food and drinking soda and consequently gained weight. He even goes as so far to slap his wiggly stomach like Homer Simpson. He then says he has changed his habits and is shown playing baseball on a team.

I belief the ad agency that put this together did an excellent job by attacking the qoute of childhood obesity directly with this ad that whatever can impart to, especially children who already have those bad habits. I hope Kaiser has a principles in place to measure a allowance in childhood obesity with this campaign.

Click here to watch the ad.

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